The San Antonio Stock Show & Rodeo Has Unveiled a $197 Million Plan to Redevelop the Freeman Coliseum Grounds

How could the San Antonio Rodeo’s redevelopment plan impact property values near the Freeman Coliseum?

A new proposal is generating buzz in San Antonio, and it could reshape the East Side in a big way. The San Antonio Stock Show & Rodeo has unveiled a $197 million plan to redevelop the Freeman Coliseum grounds, transforming it from a seasonal venue into a year-round destination. For homeowners, investors, and anyone watching local growth, this could be a game changer.

A Big Vision for a Busy Venue

In partnership with the Coliseum Advisory Board, the Rodeo aims to reinvent the Freeman Coliseum area into a multi-use entertainment and event district. The proposed project includes:

• Renovating existing exhibit halls

• Building new show arenas and livestock facilities

• Creating a ~2,800-seat venue with pens, show rings, and an upscale bar/dining mezzanine

• Adding green space and outdoor gathering areas

Their goal? To host events throughout the year—not just during rodeo season—including banquets, auctions, RV and car shows, horse events, and even indoor sports like volleyball and pickleball.

Why This Matters for Real Estate

When a public venue goes from seasonal to year-round, the surrounding neighborhoods often feel the impact first. That means:

• More foot traffic and business for local shops, restaurants, and services

• Increased demand for short-term rentals and event-friendly housing

• New investment interest in nearby commercial and residential properties

A redevelopment of this scale signals growth. Whether you live nearby or invest in the East Side, momentum like this can influence everything from appreciation potential to rental viability.

What to Watch For

This plan is still a proposal, and full funding may hinge on a future venue tax vote. But there are several indicators it could move forward:

• The Rodeo estimates $384 million in new annual economic impact

• The project aligns with other East Side developments, including Spurs arena discussions

• The site is already county-owned, making zoning and access more manageable

If approved, construction and activity could scale up over the next few years. That means early positioning matters—especially if you’re looking to buy or sell in the area.

Pros and Potential Challenges

Redevelopment brings opportunity, but it’s important to keep a balanced perspective:

Upside:

• Stronger neighborhood identity and amenities

• Boosted home values from nearby investment

• More job and business creation

Challenges:

• Traffic increases on event days

• Possible short-term construction disruption

• Timeline uncertainty pending funding and execution

Final Takeaway

The Freeman Coliseum plan isn’t just about the Rodeo, it’s about creating a year-round anchor for San Antonio’s East Side. And when public spaces get revitalized, surrounding properties often benefit. If you’re watching this part of the city for its next chapter, this is a moment to take seriously.

Want to stay ahead of East Side real estate opportunities?
Let’s connect. I’m Tre Serrano, a San Antonio-based Realtor GRI, and I can help you understand how area developments like this one might impact your next move—whether you’re buying, selling, or investing.