Behind every successful empire lies a tale of collaboration, and for Buc-ee's, their journey to smoked meat supremacy started with a Texas-sized partnership. Enter New Braunfels Smokehouse, the unsung hero in Buc-ee's flavorful ascent. With a mantra that 'quality and taste are what keeps us in business,' this family-owned business has been a stalwart in the smoked meats arena for an impressive 78 years. Their legacy spans generations and shelves, adorning not just local businesses but also gracing the aisles of the now-iconic Beaver-branded gas stations.
Before Buc-ee's became the household name it is today, it was a humble store seeking top-notch goods to fill its shelves. Hale Snyder, co-owner of New Braunfels Smokehouse, unveiled the serendipitous connection that jump started this flavorful partnership. Through a college roommate's tie to the Aplin family, who owned Buc-ee's, Snyder got wind of their grander store vision. Armed with a diverse array of smoked meats and jerky, Snyder ventured to Houston and sealed the deal. From every jerky piece to each smoked sausage, New Braunfels Smokehouse left its mark on Buc-ee's legacy. It's a savory testament to the power of local collaborations shaping grand successes.
Find New Braunfels Smokehouse at: 441 N. Guenther Ave., New Braunfels, TX 78130.
